Travis started the morning with a full room and by the end of the introduction we were bursting at the seams. After 40 minutes he hadn’t talked at all about photography. Everything he talked about was business. Travis has four areas that contribute to the success of his business.

• Business Plan

• Sales Script

• Employee Management

• Branding/Marketing plan

Travis firmly believes that mankind is meant to succeed and refuses to be the “typical photographer” which he was told is cheap and lazy.

For the next couple of hours Travis systematically went through every excuse photographers give for not being successful and gave the answers to those excuses. If you missed this program you missed information on the most important aspect of your business.

After a full morning of business instruction we had an amazing lunch. Three scholarships were given during lunch to three lucky winners. Those three winners got back all the money they paid for membership and more just for attending.

After lunch Travis did some studio shooting. He showed how he shoots to sell several different products. He doesn’t just shoot to get pretty pictures, he shoots to make money. We worked with a family of four starting with the small boys.  Travis showed some classic posing and how he mingles in some more modern and fun poses to every shoot.

The IPPA would like to thank Travis for the excellent program.  If you missed this program you definitely missed something that would have changed your career.